A Note from my desk
Despite what Instagram may look like, life isn’t perfect – it’s a work in progress. I’ve made it my mission to get the most out of mine, by treating each day as a fresh shot to do better. Finding ways to take the mundane out of everyday tasks + make life an experience to enjoy. Whether I’m talking life challenges, skincare products that do what the label says, scoring the best denim or redecorating a corner of my house on a budget, all of my tips + recommendations come tried, tested + true. I remain the sole creator + editor of my blog + hope you find this space both helpful + empowering.
Let’s get better acquainted!
A collection of FAQ’s:
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What camera do you use?
I’d say it’s 50/50 between taking my photos on my iPhone or having my photographer help me with her (fancy) camera. For reference, she uses a Canon 5D Mark II.
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Who takes your photos?
Melissa Skoda is my Lead of photography for any partnerships or sponsored campaigns. Otherwise I’ll have my hubby, strangers … basically anyone ready, willing and standing by to take my photo. No shame.
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What’s your professional background?
I earned a degree in Business and spent well over a decade working in the Marketing + Advertising field. I worked as a Marketing Coordinator for an established Advertising agency when I started my blog as a side hustle, figured out I could create viable income doing what I love and the rest is history. I spent my 20’s working for brands including RedBull, American Eagle, Got Milk + the NBA Finals.
Some of the clients on my roster at the Ad agency included; Tourism Kelowna, Port Metro Vancouver, London Drugs, ICBC, Sunrype & Preventable, to name a few.
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What brands have you worked with since blogging?
Fast forward 8 years and I work with brands like: Amazon, Sephora, Best Buy, Minted, Kiehls, Eos, Wander Beauty, Dyson, Staples, Nespresso etc.
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How can we collaborate?
For any partnership or collaboration inquiries, please email hi@sydneysocias.com and use ‘PARTNER INQUIRY’ in your subject line.
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Life update please!
I currently live in a quiet suburb outside Vancouver, BC with my husband Roberto, our lab Xavi [pronounced cha-vi] + baby Ryder.
Life is complete. -
Who does your hair?
I’ve been going to Brush Salon in Vancouver since 2015 – Kayla is in charge of my hair.
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Ride-or-die skincare products on rotation?
I do rotate through different products but some of my all-time favorites that have been tested + approved include:
+ Laneige Sleeping Lip Mask
+ Midnight Paloma Everyday Moisturizer
+ Skinceutical H.A. Intensifier
+ Elemis Pro-Collagen Rose Cleansing Balm
+ Herbivore Orchid Oil
+ Wander Beauty Mist Connection Facial Mist
+ Lux Unfiltered Bronzing Face Drops
…all of which can be purchased through my shop page!
